ReachTV Names First-Ever President Bob Gruters; Hires Andrew Eisner As EVP Sales & Partnerships

ReachTV, the largest streaming television network for travelers, is adding two major executives to the company.

Former Facebook and Loop Media executive Bob Gruters will take over as ReachTV’s first ever President while former Warner Bros Discovery executive Andrew Eisner will become Executive Vice President, Sales & Partnerships.

As President, Gruters will oversee all divisions of ReachTV and report directly to Founder and CEO Lynwood Bibbens. He previously served as CRO of Loop Media and Facebook’s Group Head of Sales Emerging Entertainment & Technology.

Eisner will be tasked with establishing new partners with networks, studios and streaming platforms to add on to ReachTV’s current portfolio of partners across entertainment, sports and business. He recently working with the Professional Bowlers Association, Kerve.Ai and Z Media Productions. Prior to that, he was Vice President of Client Partnership Sales at Warner Bros Discovery.

“Bob has been a friend and someone that I’ve wanted to work with for some time,” said Bibbens. “He’s been an incredible leader and we’re lucky to have him. Andrew is a highly respected entertainment executive who understands exactly what we are building at ReachTV. Each brings an amazing skillset to further guide the company in the evolving media landscape and ensure that ReachTV can provide quality content against the foundation of a strong business for many years to come.”

ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America.