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When it comes to Black Friday and Cyber Monday, Reformation does things right.
While some fashion brands cherry-pick their deals — say, by offering additional discounts on already-on-sale items or slashing prices on specific categories — Ref always runs a sitewide sale. And this year, shoppers can enjoy 25% off everything starting right now, from the label’s signature dresses and cashmere to its dynamite denim and accessories.
Feeling a bit overwhelmed? That’s understandable — and as a Reformation obsessive, I’m here to help. Below, browse the best bets from the epic sale, including a handful of styles I’ve spotted on celebrities.
And once you’ve stocked your shopping cart, we’d suggest checking out ASAP; Ref items sell out fast, and the sitewide sale ends at midnight on Dec. 2.
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Clothing Shoes & AccessoriesClothing
Reformation Sora Linen Dress
Reformation
Taylor Swift wore this adorable off-the-shoulder mini to the US Open with Travis Kelce in September — and now, you can snag it for a steal.
Reformation Cove Cashmere Oversized Crew
Reformation
Crafted from 95% recycled cashmere, Ref’s knits are as cozy as they come. Zendaya’s been sighted in this classic crewneck, which would make a fantastic holiday gift (or just a sweet treat for yourself).
Reformation Cynthia High Rise Straight Jeans
Reformation
One of Ref’s bestselling denim styles, the Cynthia’s a go-to for trendsetters like Kendall Jenner and Sydney Sweeney (not to mention many a fashion editor).
Reformation Kourtney Dress
Reformation
As seen on Jennifer Aniston, who owns it in multiple colors, this high-slit midi’s a foolproof pick for weddings, bridal parties or whatever other special events may be creeping up on your calendar.
Reformation x Kacey Musgraves Stella Silk Dress
Reformation
If you missed out on Musgraves’ incredible Ref collaboration when it dropped in September, now’s your chance to score your favorite piece for 25% off.
Reformation Layla Silk Skirt
Reformation
As seen on Kaia Gerber, Ashley Benson and, most recently, Kristen Bell in the Netflix hit “Nobody Wants This,” this slinky bias-cut midi is a closet staple.
Reformation Jaelynn Knit Dress
Reformation
You can never go wrong with Reformation’s throw-on-and-go knit dresses; just ask Selena Gomez, Kacey Musgraves or Taylor Swift, who all own various versions.
Reformation Clara Cashmere Crew Cardigan
Reformation
As seen on Olivia Rodrigo and Emilia Clarke, this sweet cashmere cardi comes in over a dozen different colors (!) — and with deals this good, it might be worth snapping up multiples.
Reformation Mason Pant
Reformation
K-pop superstar Lisa owns these popular wide-leg pants in several colors — as do several Page Six staffers, who swear by them for office wear.
Reformation Brandy Skirt
Reformation
Normally $98, this sweet little miniskirt’s already a great value. Now it’s under $75, making adding it to your cart an absolute no-brainer.
Reformation Dusk Knit Top
Reformation
An essential layering piece, this chic boatneck top will go with pretty much anything in your closet.
Reformation Avielle Velvet Dress
Reformation
It doesn’t get more festive than a velvet halter dress, and this one would be perfect for a holiday party or hot date.
Shoes & Accessories
Reformation Remy Knee Boot
Reformation
Don’t sleep on Reformation’s stellar footwear collection, a favorite of Taylor Swift’s; how gorgeous are these kitten-heeled knee boots?!
Reformation Medium Vittoria Tote Bag
Reformation
This beautiful bow-topped tote fits a laptop (and all your other everyday essentials) and comes in seven different colors.
Reformation Natasha Pump
Reformation
As seen on Anya Taylor-Joy and Sydney Sweeney, these sleek ankle-strap heels are simply stunning.
Reformation Oversized Patrizia Bag
Reformation
With its side buckles and suede construction, this bowling bag looks loads more expensive than it actually is (especially right now, when it’s 25% off).
Black Friday FAQs for savvy shoppers
When is Thanksgiving 2024?
Turkey Day this year falls on Thursday, November 28, 2024. Get ready to feast to fuel your shopping marathon!
When is Black Friday 2024?
The biggest sales of the year kick off on Friday, November 29, 2024. Shoppers have just 26 days between Thanksgiving and Christmas for a shortened holiday shopping period — so plan wisely.
Are early Black Friday deals actually worth it?
We only highlight deals we think are worth it. Particularly for hot items that are at high sell-out risk, we recommend shopping early and taking advantage of pre-Thanksgiving discounts on big-ticket gifts like the cult favorite Dyson Airwrap, Kim Kardashian’s Beats, celeb-loved Ugg boots and more.
Can I shop Black Friday sales online?
Most stores and retailers now offer both in-store and online Black Friday sales, with matching discounts for those that want to shop IRL or virtually.
Why is it called “Black Friday”?
Despite being a great day for the economy, Black Friday still symbolizes the dark side of American consumerism, drawing memories of violent crowds competing for limited merchandise. However, with the advent of internet shopping, retailers and e-tailers continue to see record-breaking sales without the morbid mob mentality kicking off the holiday shopping season.
When is Cyber Monday 2024?
Monday, December 2, 2024 will be all about online shopping at retailers across the internet drop prices for Cyber Monday.
Which is better: Black Friday or Cyber Monday?
It depends! Some, though not all, retailers approach Black Friday and Cyber Monday differently, offering discounts on varying brands and products over the post-Thanksgiving weekend. Some stores use Cyber Monday as an opportunity to drop further discounts on on-sale items.
But beware: if you wait for Cyber Monday to make your purchases, you do risk the chance of products selling out.
Where can I find the best deals?
Right here, at Page Six! If you’re in the market for celebrity-worthy styles on a budget, luxury beauty and skincare for less, or gifts so good you’ll want to keep them for yourself, check out our expert-curated Black Friday and Cyber Monday deals for the best of the best.
Why Trust Page Six Style Shopping
This article was written by Elana Fishman, founding editor of Page Six Style. Elana applies her celebrity fashion and beauty expertise to shoppable content for fellow fans as the host of video series including Style Trial, Heart to Cart and Beauty Scoop — and by tracking down every Taylor Swift-worn style so you can shop it, too. Elana consults celebrity stylists on the latest street style and red carpet trends, researches which celebrity-backed brands and products are worth it, and chats with the stars themselves for beauty and fashion recommendations. Prior to Page Six Style’s inception in 2018, Elana covered celebrity fashion at Vox Media, Lucky, Marie Claire and Teen Vogue.
