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February 29, 2024 12:12pm
ReFrame Stamp
ReFrame, the initiative launched in 2017 by Sundance Institute and WIF to advance gender equity in the screen industries, and IMDbPro, announced the findings of the 2023 ReFrame Report, which examines hiring across key roles on all 100 films based on IMDbPro data, can be viewed HERE. Also 29 of the 100 most popular films of 2023 will be awarded the ReFrame Stamp for gender-balanced production.
Since 2020, the number of films in the annual Top 100 that qualify for the ReFrame Stamp has not increased. Notably, despite the increase in women and gender-diverse Directors hired on popular projects last year (from 14 films in 2022, to 20 in 2023), there was no corresponding increase in projects qualifying for the Stamp (in both years, 29 films qualified for the gender-balance award). Overall, 80% of the films directed by women on the list earned the Stamp; only 16.25% of the films directed by men qualified.
Key Findings of the Report Include:
The ReFrame Stamp is awarded to features that hire women or individuals of other underrepresented gender identities/expressions (including those who are trans, nonbinary, or gender nonconforming) in at least 50% of key roles roles, including Writer, Director, Producer, Lead, Co-Leads, Cinematographer, Production Designer, Costume Designer, Editor, Composer, Music Supervisor, VFX Supervisor, Line Producer, Unit Production Manager, 1st Assistant Director, Stunt Coordinator and Intimacy Coordinator. Additional points are awarded to productions that hire qualifying candidates of color in these key positions, and to those with overall gender parity in their crews. The ReFrame Report details hiring statistics in all of the above categories. View Stamp criteria HERE.
To award the Stamp, ReFrame reviews cast and crew data for all eligible films on the IMDbPro list of the 100 most popular films of 2023. The ReFrame Stamp is a measure applied only to US produced and distributed feature-length fiction films and does not apply to unscripted or documentary productions, and as such, only scripted productions are included on the list. The top 100 list is based on the actual page views of the more than 200 million monthly visitors to IMDb worldwide.
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