Rich Homie Quan Dies: “Flex (Ooh, Ooh, Ooh)” Rapper Was 34

Rapper Rich Homie Quan, best known for the 2013 single “Type of Way” and the 2015 follow-up “Flex (Ooh, Ooh, Ooh),” died today in Atlanta. He was 34.

The Fulton County Medical Examiner confirmed his death to the Associated Press and Rolling Stone, among other news outlets. A cause of death has not been determined, with an autopsy scheduled for Friday. Initial reports indicated that the rapper died at his home, although the medical examiner later stated in a press statement that it had been notified of the death by Atlanta’s Grady Memorial Hospital.

Born Dequantes Devontay Lamar in Atlanta, the rapper launched his music career in 2012 with mixtape Still Going In and the single “Differences.” His breakthrough came the following year with “Type Of Way,” which The New York Times described at the time as “dizzying.”

“Rich Homie Quan is part of Atlanta’s rising generation of rappers — think Future, Young Thug, Young Scooter — who deliver lines with melody and heart, like singers on the verge of a breakdown,” the paper said.

The popularity of “Type of Way” grew even wider when the song was adopted by the Michigan State football team as its anthem for the 2013 season.

Subsequent singles included “Walk Thru,” “Replay” and the hit “Flex (Ooh, Ooh, Ooh).” His 2022 EP Family & Mula included the single “Krazy.”

In 2017, Lamar was arrested outside Louisville, Georgia, on felony drug charges, though the case was later dropped.

Information on survivors was not immediately available.