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8 months ago
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Doug Liman‘s reboot of the 1980s cult title, Road House, has clocked a massive 50M-plus viewers on Prime Video over its first two weekends. Amazon reports that it’s a record — beating the eyeballs of any original movie they’ve ever produced for Prime Video. The Amazon MGM feature, shot with Imax cameras, dropped on March 21.
“The groundbreaking, successful debut of Road House is a testament to the hard work and commitment from the entire Road House filmmaking team and the film’s cast led by the phenomenal Jake Gyllenhaal,” beamed Jennifer Salke, head of Amazon MGM Studios. “The world is absolutely loving this entertaining, action-packed ride anchored by the performances of Jake, Conor McGregor, Daniela Melchior, Darren Barnet, Billy Magnussen, Jessica Williams, Lukas Gage, Arturo Castro, JD Pardo, and the rest of our stellar cast. It’s great to see the film taking off with both fans of the iconic original as well as a huge turnout from new audiences. This incredible film is really giving everyone something to talk about, and we couldn’t be more proud!”
The pic world premiered on the opening night of the 2024 SXSW Film Festival and was a mass crowdpleaser. Liman expressed his frustration on Deadline that Road House wasn’t going theatrical, and initially refused to show up at the SXSW premiere. However, he came around to support his movie in Austin, TX.
Of note in the movie’s marketing was in-show integration with ESPN SportsCenter the week of the film’s release, including a custom on-air segment, in-studio digital signage, and hosted voiceover. Other marketing activations included a sponsorship of the UFC 299 fight in Las Vegas and high-profile placements across sports and broad entertainment channels.
The 1989 MGM film Road House is also available on Prime Video.
Below are Deadline Katie Campione’s interviews with the Road House bunch out of SXSW:
