Samsung Teases AR Glasses at Galaxy Unpacked

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If 2025 is the year of agentic AI, it’s also the age of smart glasses. Samsung has both, or at least it will later this year. In a surprise twist to its annual Galaxy Unpacked conference, Samsung dropped the first mention of its upcoming smart glasses. It just won’t have anything real to share until later this year.

During its Galaxy Unpacked 2025 conference, Samsung took roughly five minutes to talk about its Android XR initiatives. They then showed an image of its phones, foldables, upcoming AR headset, and a pair of glasses. The company stopped short of saying exactly what those glasses were, but Samsung’s head of customer experience, Jay Kim, said the company will have more to share later this year.

These aren’t the same as Samsung’s “Project Moohan,” developed alongside Google to run the new Android XR OS. The glasses will include Google Gemini and the new AI assistant capabilities, similar to the Korean Tech giant’s new Galaxy S25 phones. The glasses should incorporate the same “agentic” cross-app capabilities as the headset and phones. Users should be able to speak to their glasses, ask them to check texts or emails, and then add those messages to their calendars. 

The current kings of the ring in smart glasses are the Ray-Bans Meta, thanks to their sporting look and easy-to-use photo and picture-taking capabilities. However, their onboard AI features are far less capable. They can struggle to identify objects correctly and confidently lie about what they see. 

This last CES was packed with new AR glasses, some featuring both camera and augmented reality capabilities. Despite the mass number of companies promoting different styles and capabilities of wearable screens, few managed to showcase software capabilities you would want to wear daily. True AR glasses would need to offer features our phones can already do but with a more intuitive, hands-free design. 

Project Moohan already showcases the possibilities of having Google Maps directly on your face. With high-quality eye and hand tracking, wearables could be the next step up from phones. However, the difficulty with these devices is packing enough processing power untethered to any device. Moohan also includes VR and mixed-reality features, like YouTube 3D experiences.

This is a developing story that will updated as more information becomes available. 

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