Skims launches Valentine’s Day 2024 collection: Shop lingerie, loungewear, more

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Lana Del Rey in a blue velvet heartLana Del Rey stars in Skims’ 2024 Valentine’s Day campaign.Nadia Lee Cohen for SKIMS

She wore blue velvet.

Lana Del Rey stripped down to her skivvies for a romantic, retro-inspired new Skims campaign last week, posing in pieces from the brand’s Valentine’s Day Shop.

And if you loved the star’s styles, good news: the brand’s seasonal collections hit the site today, featuring a slew of limited-edition pieces priced between $16 and $124.

Del Rey donned several of the designs in her sultry shoot, including the Velvet Lace Teddy ($78) she matched to a larger-than-life velvet heart — a moment close to her heart in more ways than one.

“I’ve been a big fan of Skims since the beginning, so being featured … is so exciting,” the Coachella headliner said in a press release.

Lana Del Rey in a pink bodysuit with two white catsThe star posed with two cats for one of the shots. Nadia Lee Cohen for SKIMS

Fits Everybody Lace Cami Bodysuit

Lana del ReyThe upcoming collection ranges from slips and bodysuits to cotton bralettes. Nadia Lee Cohen for SKIMS

Long Lace Dress


In other images shot by Nadia Lee Cohen, the “Born to Die” songstress models everything from the pale pink Fits Everybody Lace Cami Bodysuit ($64) to the high-shine Long Lace Dress ($108). 

“Their collection is so pretty and dreamy,” Del Rey said, adding, “I hope you love it as much as I do.”

In addition to the pop star’s lacy looks, the line also features limited-edition takes on Skims bestsellers like the Seamless Sculpt Bodysuit ($70) and Soft Lounge Dress ($84) and the Page Six Style-tested Teardrop Push Up Bra ($60). 

A pale pink lace corset Skims

Velvet Lace Corset

a bright pink bra Skims

Fits Everybody Lace T-Shirt Bra

Conversation-starting neon styles inspired by candy conversation hearts also abound — and if it’s puppy love you’re celebrating this Valentine’s Day, there’s also a matching Cotton Fleece Pet Hoodie ($44).

And while the (literal) candy heart edible underwear is already waitlist only, there’s still plenty of more daring designs like the Rhinestone Open Cup Bralette and Thong Set ($78).

Whichever of the 15 Valentine’s Day lines you chose to shop, just be sure to check out fast before the styles you heart fly off the shelves.

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