ARTICLE AD
Skims is ushering in a new collection.
A day after Usher took the stage for the Super Bowl 2024 halftime show, Kim Kardashian’s Skims restocked the styles he modeled in a viral campaign last week.
The drop features three fresh colors of the brand’s boxers, socks and T-shirts — which first launched last fall as Skims’ first-ever men’s styles.
Usher modeled both the Cotton 5-Inch Boxer Brief ($18) and 3-Inch Boxer Brief ($18) in the shoot, pairing the underthings with over $200,000 of Jacquie Aiche jewels.
And while he went sans shirt for several steamy shots, the R&B superstar also slipped on the brand’s Stretch Men’s T-Shirt ($38).
The star modeled several of the new colors. SKIMS SkimsSkims Men’s Boxer Briefs 3-Pack
Skims
A limited-edition digital version of the singer’s new album, “Coming Home” — with new cover art and the bonus song “Naked” — dropped on Skims’ site on Monday, along with the fresh styles.
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” the “Confessions” hitmaker said in a press release, per People.
Kardashian also helped Usher publicly announce his halftime show performance back in September, when she co-starred with him in an Apple Music video.
The Usher photoshoot marks Skims’ second-ever men’s campaign. SKIMS SkimsWant more celebrity and pop culture news?
Start your day with Page Six Daily.
Thanks for signing up!
Skims is known for its starry shoots, as previous campaigns have featured everyone from Ice Spice to Cardi B to Kim Cattrall.
But if history is any indication, it’s only a matter of time before the latest launch flies off the shelves; if anything catches your eye, don’t drop the ball on this post-Super Bowl drop.