Sony Expands FAST Channel Reach In Europe

EXCLUSIVE: Sony Pictures Entertainment (SPE) has expanded its FAST Channel reach in Europe on the eve of MIPCOM.

With FAST set to once again be on the agenda at the Cannes confab, Sony has rolled out its 54-strong channel roster in Europe to two new platforms: VIDAA and Titan OS.

Starting in Q4 of this year, VIDAA will carry the Sony One portfolio in the UK, France, Italy, Germany and Spain, while Titan OS will carry Sony One in these same territories as well as the Nordics at launch. In addition, TiVo+, which was announced in April, will soon carry the Sony One channels in Austria.

Deadline revealed earlier this year that SPE had launched FAST channels in Europe with the likes of Seinfeld, Breaking Bad and Bewitched becoming available on the Sony One portfolio following the deal struck with LG Channels, Samsung TV Plus and TiVo+.

Sony One consists of channels focused on comedy, thriller, action, and one dedicated to Shark Tank aka Dragons’ Den.

“We see free ad-supported television as another integral way to engage viewers with our robust film and television catalog,” Pete Wood, SVP, Digital Sales, Distribution, SPE. “In six months since we launched the Sony One portfolio in Europe, we’ve seen a huge appetite from clients, and we look forward to continuing to grow this key distribution channel and collaborating with our partners to deliver content tailored to their audiences.”