6 months ago
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Do you smell what The Rock is cookin’?
According to a new corporate filing, Dwayne ‘The Rock’ Johnson now owns the rights to several words and phrases linked to his WWE persona.
Johnson was added to TKO’s Board of Directors last month, and he also gained the IP and trademark rights to “The Rock”. Now, he also has the rights to “jabroni”, “Roody Poo”, “Candy Ass”, “Jabroni”, “If you smell what The Rock is cooking,” and a number of others.
The full list submitted is as follows:
“Rock IP” means any and all Intellectual Property Rights throughout the world at any time owned by the TKO Group Parties, or any of their respective Affiliates, whether registered or unregistered, relating to (a) the following ring names and taglines: “The Rock”, “Rocky Maivia”, “Team Corporate”, “Rock Nation”, “The Nation”, “Roody Poo”, “Candy Ass”, “Jabroni”, “If you smell what The Rock is cooking”, “The Samoan Sensation”, “The Blue Chipper”, “The Brahma Bull”, “The People’s Champion”, “The Great One”, “Know Your Role and Shut Your Mouth”, “Team Bring It”, “The Rock Just Bring It”, “The People’s Elbow”, “Rock Bottom”, “Finally, The Rock has come back to …”, “It doesn’t matter what…”, “Blue Hell”, “The millions… (and millions)”, “Rockpocalypse”, “Project Rock” and “The most electrifying man in sports and entertainment”, (b) the logos and all other Intellectual Property Rights set forth on Schedule A, (c) all other service marks and trademarks relating to the items in clause (a) and (b) and (c) all other nicknames, caricatures, voice, signature, gestures, routines, costumes or parts of costumes, accessories, crowns, relating to the items in clause (a) , (b) or (c).
According to The Hollywood Reporter, WWE has been granted a license to use the Rock IP “for certain categories and products for 10 years.” In that time, Johnson can’t license the IP to businesses competitive with TKO.
