‘The Secret Lives Of Mormon Wives’ Moves Up Nielsen Charts As Buzz Grows; ‘Kaos’ Viewership Declines 52% Week-Over-Week

The Perfect Couple remained atop the Nielsen streaming charts in its first full week on Netflix, racking up another 1.9B minutes viewed from September 9 to 15.

That’s about even with the prior week, when the adaptation of Elin Hilderbrand’s mystery novel amassed that type of viewership in its first few days of availability. According to Nielsen, the series picked up a younger audience during this interval, with the 18-34 and 35-49 demos growing 3% each compared to the premiere week.

Rebel Ridge also held onto second place with another 1.2B minutes viewed. Surprisingly, these were the only two billion-minute titles during the second week of September, as Bluey could only muster 870M minutes viewed to claim third place.

The Lord of the Rings: The Rings of Power rounded out the top five with 747M minutes viewed across 13 episodes. That’s a pretty sharp decline in viewership for that series, which struggled with audience retention since the Season 2 premiere. After two billion-minute weeks, it appears some interest began to wane, though it could pick back up as the season progresses.

Notably, The Secret Lives of Mormon Wives saw a 78% increase in viewership with 729M viewing minutes in its first full week on Hulu, which was good enough for sixth place overall and No. 3 among originals. Nielsen says female viewers made up 77% of the audience. It’s no wonder why Hulu renewed the reality series for 20 more episodes.

Emily in Paris also released new episodes during this interval, with the second half of Season 4 boosting the series to 708M minutes viewed, putting it at No. 7 overall. That’s another series that has struggled a bit with audience retention for season 4B, which drew a noticeably lower audience than 4A.

Meanwhile, it its second full week on Netflix, Jeff Goldblum’s Kaos fell quite significantly to 393M minutes viewed, down 52% over the week prior. It was good enough to remain on the Top 10 originals list, but it does give some indication as to why Netflix canceled the series, as it doesn’t appear to have generated much buzz beyond those who were initially interested in it.

A24’s Civil War also made its streaming debut on Max this week, landing at No. 7 among movies with 199M minutes viewed.

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