This red carpet beauty secret racked up a waitlist of 30K — and it’s finally available to shop

Stars like Lily Gladstone, Audra McDonald and Emma Stone all swiped on Ilia's buzzy beauty stick prior to its launch. Jordan Strauss/Invision/AP; AFP via Getty Images; Jordan Strauss/Shutterstock

When getting ready for red carpets, stars have access to a plethora of products — including those that haven’t even hit the market yet.

For months, celebrities like Emma Stone and Audra McDonald have been swiping on Ilia’s Skin Rewind Complexion Stick ($48) for their awards-season looks — all while the product racked up a waitlist of over 30,000 hopeful customers, per the brand.

And on Tuesday, the skincare-infused makeup sticks, which are available in 42 shades, finally dropped on the Ilia site.

Ilia

Ilia Skin Rewind Complexion Stick

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Emma Stone’s makeup artist, Rachel Goodwin, said in a press release that she used the buildable beauty buy to “blend seamlessly into [Stone’s] skin” for the 2024 Producers Guild of America Awards — the same day both Lily Gladstone and Rachel Sennott attended the Independent Spirit Awards with full faces of Ilia.

Sennott’s makeup artist, Lilly Keys, created her “radiant look” by swiping on the stick to “create a natural matte finish,” per a press release.

The vegan and cruelty-free formula is made for blurring pores and redness, while “anti-aging ingredients” target the appearance of lines and wrinkles over time.

Emma Stone was among the first stars to preview the product. John Salangsang/Shutterstock Rachel Sennott got glammed up for the Film Independent Spirit Awards using all Ilia products. Jordan Strauss/Invision/AP

It’s far from Ilia’s first Hollywood hit, as Reese Witherspoon got glammed up for the Critics Choice Awards with Ilia makeup earlier this year, including the Super Serum Skin Tint ($48).

The SPF-packed formula is among the brand’s hero products, and has racked up famous fans like Kristien Bell, Vanessa Hudgens and Cindy Crawford.

Meanwhile, Megan Fox and Camila Mendes have both shouted out the brand’s Multi-Stick ($36), which functions as blush, lip color and eyeshadow all in one.

Reese Witherspoon used a slew of Ilia products for the Critics Choice Awards, including the award-winning Super Serum Skin Tint and Multi-Stick. FilmMagic Ilia

Ilia Super Serum Skin Tint SPF 40

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Ilia

Ilia Multi-Stick

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With awards season far from over, we likely haven’t seen the last of Ilia on the red carpet.

If you’re hoping to score some for yourself, however, just be sure to pick up your favorite shade fast before the waitlist numbers soar again.