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Threads users in the United States will start seeing trending topics, a longheld staple feature of Twitter, according to a post from Meta CEO Mark Zuckerberg on Tuesday. The “Trending Now” page appears under the search bar on the Threads mobile app.
Twitter Verification is a Hot Mess
“Trending now is rolling out to the US today so you can see what people are talking about on Threads,” said Mark Zuckerberg in a post on Threads.
Meta tested a trending page on Threads earlier this year called “Today’s Topics.” It appears the company shifted the name of the page to a more familiar name. The “Trending” page has been a staple of Twitter, Threads’ competitor, for years and it’s been highly cited as a missing feature of the Threads platform.
Threads’ new “Trending now” pageScreenshot: Meta
The topics trending on Threads “trending now” page on its first day of launch were: Aaron Taylor Johnson, spring equinox, Bruce Willis’ birthday, Hong Kong security law, and former president Donald Trump’s attorney, Alina Habba. The page appears to link to the most popular topics on the platform of the day.
Meta launched Threads last summer, and it blew up in popularity with 49 million users in the first two days. Then all the hype faded away as many of those millions of people who signed up for the platform when it was first released just stopped using it. Since then, Meta continued to add new features such as a web browser version, a retweet-like feature called reposts, and even an edit button. These new features have made Threads a popular app once again, and Meta said last month that there are more users now than at launch.
