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Endeavor CEO Ari Emanuel Chris Unger/Zuffa LLC
Ari Emmanuel’s Endeavor is shuffling its sports entertainment deck.
Endeavor’s majority-owned sports entertainment group TKO is purchasing IMG, On Location and Professional Bull Riders from its parent company in a $3.25B all-stock deal, an announcement today revealed.
TKO is already the parent of the WWE and UFC, and will now house more of Endeavor’s sporting and hospitality assets.
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