TKO Group Buying IMG, On Location & Professional Bull Riders From Parent Endeavor For $3.25B

1 month ago 40
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Endeavor CEO Ari Emanuel

Endeavor CEO Ari Emanuel Chris Unger/Zuffa LLC

Ari Emmanuel’s Endeavor is shuffling its sports entertainment deck.

Endeavor’s majority-owned sports entertainment group TKO is purchasing IMG, On Location and Professional Bull Riders from its parent company in a $3.25B all-stock deal, an announcement today revealed.

TKO is already the parent of the WWE and UFC, and will now house more of Endeavor’s sporting and hospitality assets.

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