Tribeca Launches Subscription Program, Offering Perks Like Screening Access And Festival Ticket Discounts For $100 A Year

Tribeca Enterprises has launched a subscription offering, with members gaining access to special events, limited-edition merchandise and discounts on Tribeca Festival tickets and packages.

Dubbed Tribeca Membership, the plan costs $100 a year.

The consumer target, according to a press release, is “the cultured, connected, and curious who want access to the best-in-class entertainment and sense of community that’s associated with the Tribeca Festival.”

The 23rd annual edition of the Tribeca Festival will be held June 5 to 16 in New York. De Niro Con, a fan-friendly event centered on Tribeca co-founder Robert De Niro, will coincide with the fest, running June 14 to 16.

Tribeca Membership events will include film premieres and screenings, talks, music performances, live podcast recordings, sneak peeks of Tribeca Films releases, and “emerging storytelling,” the release said. Regular member events will be held at Tribeca Film Center’s private screening room and other exclusive venues throughout New York, including Cinema by NeueHouse.

“Tribeca is the epicenter for entertainment in New York, and we’re excited to create a membership program to better connect with our audiences and grow our strong community of arts enthusiasts,” said Pete Torres, Tribeca’s Chief Operating Officer and Managing Director of Live Events. “The Tribeca Membership will convene culture fans to experience the best of our programming throughout the year, while also offering exclusive perks and discounts.”

Festivals around the world have had to rethink their business models in recent years due to factors like the fast-evolving specialty film landscape and a broader reassessment of corporate sponsorships. Tribeca, which dropped the “film” from its official name three years ago to reflect its broader scope, has been controlled since 2019 by James Murdoch’s Lupa Systems.