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WWE Chief Content Officer Triple H likes how WWE is leaning into more realistic characters and says he wants to keep finding ways to refresh the product.
Speaking on Greg & The Morning Buzz, Triple H was asked to comment on what he wanted to do that he hadn’t done. He explained how he didn’t look at it that way.
“I don’t think of it in that way. Like what can we do next with the technology that’s here? What can we do the way the world shifts? In many ways, a lot of the product has been the same. The storytelling is the same. The characters change and all that, but a lot of storytelling is very simplistic, for everything. Movies, everything.
“The underdog against the thing the thing they can’t overcome, and different stories like that that have been the same since the beginning of time. The storytelling doesn’t change, but the way people consume it does, the way you tell them that story, the way they want to see it unfold and the different bits and pieces to it. One of the things that I really like about the product that we’re doing right now is, everybody is sort of, to some degree, people are real, and they have real emotions, and they actually have memories of, two years ago, this guy screwed me over, and I still have an issue with that. Even if we’re both good guys now, I still have an issue with him over that. We’re not best friends because we’re coming out the good guy door.”
Triple H On Reinventing The Product
Triple H went on to highlight how WWE’s product had more realistic characters now. He noted that he and Nick Khan were constantly thinking about how to refresh the company and its business.
“It’s a different way of telling the stories and being a bit more real, real to real life, to people having grudges and nobody’s perfect,” Triple H said. “Our heroes are flawed. Our villains are sometimes good guys. They have real emotions. So it’s tweaking that. There’s a lot of things we want to do. Nick [Khan] and I, we sort of run the business together, we’re constantly looking at, how can we refresh this? How can we refresh how we’re looking at touring?
“I just think when you sit back and you say, it’s good the way it is and we’re just gonna keep it how it is, I think you start to decline, you start to die when you get comfortable. So it’s trying to stay in front of it and trying to always reinvent yourself, reinvent the product, reinvent the character, all of that.”
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