Triple H Reveals Strategy for WWE SmackDown and RAW’s Milestone Events

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WWE is firing on all cylinders as it rolls into 2025, with the January 3rd episode of SmackDown marking its shift to a three-hour format and WWE Raw’s massive Netflix premiere looming. Amid all the excitement, WWE’s Chief Content Officer Triple H has been pulling double duty, ensuring every show feels equally monumental.

Speaking on The Press Box, Triple H revealed the challenges of juggling high-stakes events while maintaining the integrity of each show. “Is there worry? There’s worry about everything for me on where this goes and what it does,” he admitted. “You did Survivor Series, you came right off of that with Saturday Night’s Main Event, you did the holidays. Once you got on the other side of the holidays, well, you have Netflix on the sixth. Great, but you also don’t want SmackDown to feel like less than, so I wanted that first episode of SmackDown of the new year to feel big as well.”

Triple H also addressed the tricky balance of spacing out talent appearances while keeping storylines fresh. “When talent are talking about it, or the writers are talking about it, it’s like, well, geez, I really should be on the episode, I should be on that first episode on the sixth. Well, we have an episode on the 13th too. You’re going to be on the second episode, and you’re going to main event the second episode instead of being a piece of the first episode.”

The former WWE Champion emphasized the importance of planning while staying flexible in the unpredictable world of live TV. He explained, “You can have that stuff all laid out and have it be, ‘I know where everything’s going, this is great, we’ve got all these shows templated out.’ Then Bronson Reed breaks his ankle, and you’re like, ‘Ah, man.’ One domino falls, and the whole row goes down. You’re like, ‘Alright, scrap all that, and let’s start over.’”

Triple H believes adversity can lead to breakthroughs. “Out of that chaos, greatness comes. It’s been proven to me over and over and over again that a lot of times, you plan this stuff out, and you think it’s great, something happens, it all gets thrown up in the air, and then you come up with something, and then you get there, you’re like, actually, this is better.”

As WWE heads toward major milestones like the Royal Rumble and WrestleMania, Triple H’s steady hand and adaptability will be key to delivering memorable moments. SmackDown’s expanded format and the Netflix premiere mark just the beginning of an ambitious new chapter.

How do you feel about WWE’s approach to balancing massive shows like Raw’s Netflix debut and SmackDown’s three-hour format? Do you think Triple H’s strategy will pay off? Share your thoughts in the comments below!

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