UK Reality Star’s Wedding Advert “Glamorized Smoking,” Watchdog Rules

UK reality TV star Vicky Pattison’s rocky road to love was previously documented on hit shows Ex on the Beach an Geordie Shore.

The good news is she recently found happiness, marrying businessman Ercan Ramadan in a ceremony at London’s Marylebone Town Hall in August, and then at a bigger event in Puglia, Italy in October. The latter event both she and her groom were delighted to share on social media, with their nuptials also being filmed for an E4 show called Vicky Pattison: My Big Fat Geordie Wedding.

The bad news is that an online advert filmed at the wedding and posted by Pattison has been banned by the UK advertising watchdog for “glamorizing smoking.”

The Guardian newspaper reports that an advert for Endrick Clothing, a brand owned by Ramadan, showed the groom lighting a cigar, before seven of his groomsmen did the same thing.

Both Ramadan and his bride posted the video soon after their wedding ceremony, an ad that the British Advertising Standards Authority (ASA) as deemed “irresponsible” in breaching its code on social responsibility, and also not “obviously identifiable as a marketing communication” (although the ASA acknowledged a caption on Ramadan’s video mentioning his company).

The Guardian reports that the ASA said the adverts “must not appear again in the form complained of” and told Endrick Clothing Ltd that they must ensure “future ads were socially responsible.

Pattison was also the champion of the 15th series of jungle elimination show I’m A Celebrity… Get Me Out Of Here! and starred in her own MTV show Judge Geordie.