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EXCLUSIVE: Walden Media has snapped up the life rights of Brian Schwartz, an advertising exec turned lawn care philanthropist known as “The Lawn Ranger,” for the development of a dramatic feature titled Grassroots.
Based on Schwartz’s true story, the film will explore his journey from corporate executive to a beacon of hope, as he selflessly mowed lawns for seniors, veterans, and the disabled during the Covid-19 pandemic and started a national movement.
In early 2020, when Schwartz faced the daunting challenge of unemployment after being let go from his advertising job, he found himself navigating a whirlwind of personal crises: his wife’s pregnancy and his father’s terminal brain cancer diagnosis. Initially seeking solace in mowing his own lawn, he then began mowing others’ — free of charge — for neighbors in need. Schwartz’s goodwill quickly evolved into a grassroots movement that transformed countless lives across New Jersey and beyond.
After gaining recognition through local news and national coverage — including features in The Washington Post and appearances on The Drew Barrymore Show — Schwartz inspired a “green army” of volunteers, comprised of fellow laid-off individuals, retirees, and those seeking purpose during a difficult time. With over 1000 enlisted, his movement not only beautified neighborhoods but also fostered a sense of community and belonging.
The film will delve into Schwartz’s transformation, capturing the emotional depth of his experiences and the evolution of his relationship with his father. Their journey unfolds against the backdrop of Schwartz’s altruistic mission, illustrating how the bonds of family can be mended through shared hardship and personal growth.
In Theory’s Samuel Kochman and Aperture’s Adam Goldworm (My Friend Dahmer, The Last Witch Hunter) will serve as producers, with Walden’s Frank Smith and Benjamin Tappan serving as executive producers.
Stated Walden Media’s President of Production, Tappan, “Grassroots is a story that resonates deeply with anyone who has faced adversity. It’s about finding courage in the darkest of times and how acts of kindness can ripple through our communities. We are committed to capturing the heart of Brian’s journey and making a film that will inspire audiences of all ages.”
Kochman, who serves as President of In Theory, added, “We’re thrilled to partner with Walden Media and Aperture Entertainment to bring Brian’s incredible tale of altruism— set amidst the most challenging moment of his life— to the screen. It’s an honor to tell Brian’s heartwarming tale, for it’s one that reminds us of our better selves and how one small act of kindness can spark a ‘mow-mentum’ that changes lives.”
An independent studio focused on spotlighting stories rooted in every kind of courage, Walden has released more than 60 features since its formation in 2000, including Finch, Wonder, A Dog’s Purpose, Bridge to Terabithia, Chronicles of Narnia, Charlotte’s Web, Amazing Grace, Ray, and Holes. Most recently, they produced the acclaimed Apple TV+ limited series Manhunt about the hunt for Abraham Lincoln’s assassin, John Wilkes Booth. At present, Walden is in post on the anticipated thriller Nuremburg, starring Russell Crowe, Rami Malek and Michael Shannon.
Goldworm’s boutique management and production company Aperture is currently developing a diverse line-up of films including Netflix’s historical epic Hannibal Barca starring Denzel Washington with Antoine Fuqua directing, New Line’s eco-horror Thaw with Lee Cronin directing, and the indie horror film Swallow with Dennis Widmyer & Kevin Kolsch directing. Best known for adapting high-end genre IP, the company is producing features based on Grady Hendrix’s bestselling novels How to Sell a Haunted House at Legendary, Horrorstör at New Republic, and Ankle Snatcher at Sony. Goldworm also produced the indie hit My Friend Dahmer, based on Derf Backderf’s award-winning graphic novel, and exec produced recent festival darling Dead Mail.
