‘Water For Elephants’ Musical Starring Grant Gustin Begins Previews With A Strong Early Showing – Broadway Box Office

Broadway box office held its own following the Presidents Day holiday highs, slipping only about 3% in overall receipts and keeping steady with a total attendance for 24 shows at 205,020 (about 94% of capacity).

In all, the productions grossed $26,049,492 for the week ending February 25. Average ticket price of $127.06 was down from the holiday week’s average of $133.91.

While most shows – 17 of the 24 – reported box office decreases from the holiday week, the addition of newcomer Water For Elephants contributed $344,493 to the overall tally; the circus-themed musical performed two previews at the Imperial, filling 94% of seats at the venue. Opening night is March 21.

Another recent arrival, The Notebook musical, adapted from the bestseller and hit movie, continued pulling in big audiences in previews at the Schoenfeld, with 99.7% of seats filled and a gross of $880,360. Opening night is March 14.

Doubt, the other previewing show (starring Amy Ryan and Liev Schreiber) took in $555,197 for seven performances at Roundabout’s Todd Haimes Theatre (about 92% of capacity). Opening night is March 7.

Shows at 95% of capacity or more were & Juliet, Aladdin, Appropriate, Back to the Future, Hadestown, Hamilton, Harry Potter and the Cursed Child, Merrily We Roll Along, MJ, Moulin Rouge!, Six, Sweeney Todd, The Book of Mormon, The Lion King, The Notebook, Water For Elephants and Wicked.

At the other end of the spectrum, A Beautiful Noise filled only 67% of seats (a June closing notice has been posted), Days of Wine and Roses was at 60% and Spamalot at 72%.

Season to date, Broadway has grossed $1,143,520,021, with total attendance at 9,088,866.

All figures courtesy of The Broadway League. For complete box office listings, visit the League’s website.