8 months ago
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WWE revealed a new partnership for WrestleMania 40 with Wheatley American Vodka.
The company announced Wheatley American Vodka has been named the official vodka of the upcoming two-day WrestleMania 40 event.
The deal between the two companies was announced by Sports Business Journal earlier last month. Cody Rhodes added the logo onto his tour bus and further promoted the partnership.
WWE wrote in an official press release earlier today:
“Wheatley American Vodka will be integrated within key WWE properties and assets in the weeks leading up to and throughout the two-night event. Including the WrestleMania XL Kickoff Show, social and digital channels, broadcast features and more.”
“In addition, Wheatley American Vodka will serve as the presenting sponsor of an exclusive digital series airing throughout the spring and hosted by “The American Nightmare” Cody Rhodes. Over the course of six episodes, the 2024 Royal Rumble winner will conduct sit-down interviews with various WWE Superstars as he traverses the country in his Wheatley-branded tour bus which will serve as a backdrop for the series which can be seen across all WWE digital and social channels.”
“‘We’re excited to welcome Wheatley American Vodka as the Official Vodka of WrestleMania XL. We look forward to growing our partnership with the award-winning spirit on the road to the biggest event in WWE history,’ said Grant Norris-Jones, EVP & Head of Global Partnerships, TKO Group Holdings.”
“‘This partnership is a perfect match, bringing together two iconic American brands: the WWE and Wheatley American Vodka. We want to re-define what vodka is in the United States and know this is the start of a true American dream team,”
Wheatley American Vodka will not be the only drink on show at WrestleMania 40.
Logan Paul announced that Prime would be sponsoring the WWE. Their logo would appear on the WWE mat from WrestleMania 40 onwards.
Speaking on Smackdown earlier this month, Paul said:
“We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry. It’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”
