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Ryan Reynolds‘ gin brand won’t appear in the upcoming A Simple Favor sequel, Another Simple Favor. Fans of the 2018 original movie will remember Blake Lively‘s character Emily serves up a “real martini” to frenemy Stephanie, played by Anna Kendrick, in a a frozen glass. Blake can be seen grabbing her husband’s Aviation American Gin for the scene in a moment of product placement. Blake and director Paul Feig later recreated the scene in a promotional sketch for Regal Cinemas, again promoting Aviation. The director swapped out the gin brand in the upcoming sequel that premieres at the SXSW Film & TV Festival on March 7 before its release on Prime Video on May 1. Keep reading to find out more… Instead, his own brand Artingstall’s Brilliant London Dry Gin will be featured. “There’s no more Aviation. This movie is all Artingstall’s all the time,” said the director to EW, who launched the brand in 2020. “I’m very proud of my brand. And actually, our bottle is so beautiful that it fits in. It doesn’t feel like it doesn’t belong. There’s never a shortage of martinis in any of my movies.” Years ago, Paul opened up about how Aviation ended up in the movie, saying: “I was trying to clear another gin, and Blake‘s like, ‘Hey! Ryan‘s got this gin that he really likes!’ She really liked the company and everybody involved.” “I wouldn’t have done it if I didn’t like the look of it on the screen, but I really thought the bottle looked fantastic,” he added. “So I, honestly, didn’t even realize the level of involvement that [Ryan] had in it, but I think it’s great, because it’s a really good gin.” There’s a brief mention of Blake Lively‘s new movie, Another Simple Favor, in her latest It Ends with Us complaint filing. Pictured inside: Ryan Reynolds takes a stroll around Manhattan on Tuesday (February 25) in New York City.
