YouTube Ad Haul Powers Alphabet Q3 Results

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Sign with logos for Google and the Google owned video streaming service YouTube at the Googleplex, the Silicon Valley headquarters of search engine and technology company Google Inc in Mountain View, CA (Photo by Smith Collection/Gado/Getty Images) Smith Collection/Gado/Getty Images

Advertising revenue at YouTube reflected the video giant’s continued momentum, rising 12% in the third quarter compared with the year-ago period.

The haul of $8.92 billion in the period ended September 30 came as many ad sellers, particularly traditional media companies reliant on legacy TV, have been reporting flat or low-single-digit growth. Most media companies will be reporting quarterly numbers over the next two weeks, with YouTube now setting a high bar for ad growth.

The performance of YouTube helped its corporate parent, Alphabet, post total revenue growth of 15%, reaching $88.3 billion. Earnings per share jumped to $2.12 from $1.55 in the year-earlier quarter.

Over the past four quarters, YouTube has topped $50 billion in ad revenue, a new milestone for the two-decade-old digital outlet. The gains on the top line correspond with surging viewership, with Nielsen tracking recent high points in YouTube’s overall viewing via TV screens. The video platform also has seen an uptick from its pay-TV arm, YouTube TV, which is now one of the top operators at north of 8 million subscribers,

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