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Barcelona have donned the swoosh on their garnet and blue jerseys since 1998, with the two pretty much synonymous with each other at this point. The American sports giants have produced several iconic jerseys for Barça during this 25-year run, too.
Be it the 2009 half-and-half kit associated with the 2009 Champions League final against Manchester United, the iconic 2012 gradient fade, or the stunning 2002/03 gold away kit made famous by Ronaldinho.
Barcelona has been associated with some of the most stunning football shirts over the last quarter of the century, with Nike taking over the headlines.
That may end soon, though, as reports from Tot Costa have claimed that Barcelona are considering ending their partnership with Nike. They are studying options to terminate the contract that runs until 2028.
Puma are the front-runners to take over, and are prepared to pay serious money to get Barcelona’s name on their roster.
The German manufacturers have been trying to expand their clientele, and have started sponsoring some of the biggest footballers in the world, including Antoine Griezmann, Harry Kane, Neymar, and several more.
They also produce kits for several top clubs in Europe, like Manchester City, AC Milan and Borussia Dortmund.
Barcelona will unsurprisingly become their biggest clients should they be able to take over the deal from Nike.
The current deal with the ‘Just Do It’ brand sees the blaugranes earn around €100-155 million depending on performances, incentives, and sales, and despite it being one of the biggest contracts on the continent, Barcelona are not happy with it.
They believe, as one of the highest revenue-generating football clubs in Europe, a deal upwards of €200 million can be secured. And it seems Puma are ready to do just that.
There is understandable concern among fans, though, who do not seem too impressed by Puma’s shirts. Not to forget, the Nike-Adidas rivalry that was represented by Barcelona and Real Madrid will be gone, too.
As such, Nike is not ready to give in the towel just yet, and could sit down to renegotiate the contract with Barcelona in the coming weeks or months.
That said, should Barcelona be able to secure a contract with Puma, it will become the outright biggest kit deal in football history. And by some margin, too.