Barcelona identify Puma alternative in case deal falls through – report

According to journalist Gerard Romero, German-founded Danish manufacturing company Hummel would be looked upon by Barcelona as an alternative for the 2025-26 season if their deal with Puma falls through.

Barcelona’s current sponsorship deal with Nike is set to run until 2026, with an option for a two-year extension until 2028. 

However, in light of the current market dynamics and financial considerations, the club is actively considering a switch in its apparel brand to boost its revenue. In that regard, Puma has emerged as a strong contender to replace Nike, although other options are also being considered.

Why Hummel?

As per the latest update, Barcelona are exploring alternative kit sponsors, and among the options under consideration is Hummel. The Danish sports brand is reportedly in talks with the Catalan club to establish a potential partnership.

In the event that negotiations with Nike do not materialize and while awaiting a potential agreement with Puma for the 2025-2026 season, Hummel stands as Barcelona’s contingency plan for the kit.

Barcelona are in talks with Puma. (Photo by Brett Hemmings/Getty Images for PUMA)

It is to be noted that Hummel already outfits La Liga teams such as Real Betis and Las Palmas, along with other Spanish clubs in lower divisions. Additionally, it has a presence in the English Premier League with Everton and Southampton, as well as various Danish teams, including the national squad.

Puma deal more important for Barcelona

Although the financial details of the prospective deal with Hummel remain undisclosed, it’s noteworthy that Barcelona currently earn €105 million annually from its partnership with Nike, whereas Real Madrid secure €120 million from Adidas. 

Why Puma represent a hike for Barcelona because when Leipzig moved from Nike to Puma, their deal went from €60 million to €150 million.

On a related note, sources close to the ongoing negotiations between Barcelona and Puma suggest that the potential collaboration could mark a historic deal, potentially reaching an impressive fixed sum of €200 million per season. 

This figure aligns with Barcelona’s financial expectations and when factoring in additional variables such as sales targets and profit margins, the overall value of the agreement could approach the €300 million mark.