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Chick-Fil-A has revealed more details about its move into the entertainment business.
Earlier this summer, Deadline broke the news that the fast-food company had started commissioning original content.
The chicken firm is launching Chick-Fil-A Play on November 18. It said that the service was “designed for parents and kids to share and experience together whether they’re enjoying a meal at home, in the drive-thru, or anywhere in- between”.
It will launch with a number of original animated shows, including Evergreen Hills and Chick-fil-A Cows, scripted podcasts including Hidden Island, a handful of cooking shows and interactive stories.
“Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our Restaurants and play areas, or through our Kids Meals,” said Dustin Britt, executive director of brand strategy. “The Chick-fil-A Play App is a digital extension of that experience and another way we’re reimagining play for our guests, in a unique way through entertainment that really encourages time together.”
Deadline understands that it is gearing up for slightly larger content plans starting next year.
It has ordered a ten-part, family-friendly gameshow from Glassman Media, the company behind NBC’s The Wall, and Michael Sugar’s Sugar23, which is behind series such as Netflix’s 13 Reasons Why.
Chick-Fil-A has also been working with a number of other major production companies, particularly in the unscripted space, paying around $400,000 per half-hour, with Brian Gibson, who has worked on Top Gear and The X Factor, overseeing the charge.
