Chiefs-Bills Sets Record As Most-Watched NFL Divisional Playoff Game Ever

CBS set an astounding record with its presentation of Sunday’s Chiefs-Bills matchup.

The nail-biter that ended with a Chiefs victory delivered 50.4M viewers, marking the most-watched NFL Divisional Playoff game ever. The previous record holder was 48.5M viewers for Cowboys-Packers in January 2017. It’s also the first NFL Divisional Playoff game to surpass 50M viewers.

That’s up 10% from last year’s comparable game, which saw 45M tune in for the Cowboys-49ers.

Sunday’s game peaked with more than 56M viewers. According to Paramount Global, the game also delivered Paramount+ its most-streamed live event ever.

The Chiefs-Bills was by far the most-watched game of the weekend, but the audiences for each were still noteworthy, especially Saturday’s Texans-Ravens game.

Although it was the least-watched of the four playoffs, the matchup managed ESPN’s most-watched NFL game ever with nearly 32M viewers across ESPN and ABC.

Second place went to the late Saturday windows Packers-49ers game, which tallied 37.5M viewers for Fox. NBC‘s showing of the Buccaneers-Lions came in closed behind with 37.2M.