3 weeks ago
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Golden Terra Oil says it has won the Outstanding Campaign of the Year Award at the 2024 National Marketing Stakeholders Summit and Awards.
The event, held in Lagos, had in attendance leaders from across the marketing industry who gathered to honour innovation, creativity, and impact, according to a statement.
The statement read, “Golden Terra Oil’s “Pour Pure Love” campaign was the highlight of the night, reaffirming the brand’s commitment to excellence beyond borders. At the core of the campaign is the recognition of the dedication, love, and nurturing spirit of mothers. Golden Terra Soya Oil understands the tireless efforts of mothers who go above and beyond to ensure that their families are fed with meals filled not just with nutrients, but with love and warmth. This campaign serves as a tribute to their unwavering commitment and as a celebration of the invaluable role they play in our lives.
Speaking on the award, the Chief Marketing Officer, TGI Group, Probal Bhattacharya, said, “Developing the ‘Pour Pure Love’ campaign took an immense amount of thought and insight. We wanted to create something that resonated deeply with our consumers, connecting with their everyday experiences and the role food plays in nurturing relationships. This award is a testament to how well our consumers received the campaign, and it’s incredibly motivating for our team. This win is not just ours, it belongs to the consumers who continue to support us and inspire us to do more.”
The statement noted that as Golden Terra Oil celebrates this prestigious award, TGI Group remains committed to providing solutions that touch lives and inspire healthier choices for families across the nation.
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