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3 hours ago
2 ARTICLE AD
Uber Eats’ latest Super Bowl 2025 ad combines previous featured Matthew McConaughey and Charli XCX with Martha Stewart in a new segment that explores the conspiracy football was invented to sell food.
“Look, from the very beginning, football’s been a conspiracy to make us hungry. Now let me tell you where it all started,” McConaughey, who previously dressed up like Chicago Bears football coach Mike Ditka in a separate ad spot, kicks off the clip as a sutied up executive pitching a boardroom.
In a black and white flashback, McConaughey, now dressed up as an olden days football coach at the birth of the sport in 1876, decides to call the brown leathery ball a pig skin to “Make people crave bacon,” tossing it to Kevin Bacon’s assistant coach who declares “Everybody loves bacon.”
Next, McConaughey cites the inception of the Buffalo Bills over a basket of buffalo wings shared between an alternate version of him and Hot Ones host Sean Evans.
“These wings deserve a team,” Evans said.
“Yeah, I figured out a good team name for Buffalo, Bill,” McConaughey answers. His tablemate Bill stumbles on what to call the New York-based franchise.
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“Do I have to be called refrigerator?” Bears player Perry asks McConaughey’s Mike Ditka lookalike as they pass in the tunnel.
“Even Peyton [Manning] was in on it,” McConaughey, who even dressed up like the NFL quarterback on the Denver Broncos to mimic his famous “Omaha” play call and complete it with “steak” and a shimmy, says.
The actor gets aged up as he speaks to the conference room table at which Martha Stewart and Charli XCX, who featured in a separate Uber Eats ad spot, sit.
“They’re still at it,” he says. “This year, we got a half time show presented by an apple.”
At this, Charli XCX bites into a green apple with a nod to her popular single “apple” off of her brat album.
“In a stadium named after a,” McConaughey contines, throwing it to Stewart to exclaim “salad!” in reference to the Caesar’s Super Dome, where the Big Game will be played, in New Orleans.
But the best part was saved for last when this all culminates in a dream sequence MocConaughey is pitching to none other than Barbie, Little Women (2019) and Lady Bird director Greta Gerwig, who is skeptical at making a movie based on this wild conspiracy.
Watch the full ad above and below:
