Rachel Baxter Joins CAA As Agent In Speakers Department

CAA has hired Rachel Baxter to serve as an Agent in its Speakers department. Based out of the agency’s London office, she will focus in her new role on amplifying CAA Speakers’ footprint across the UK, Europe, Middle East, and Asia-Pacific.

Baxter joins after seven years at talent management agency YMU, where she built and led the Corporate Speaking and Event Appearances division, establishing YMU as a key player in the sector. Prior to that, she headed the Corporate and Live Events department at M&C Saatchi Merlin, before that coordinating events for organizations like the British Olympic Association.

CAA’s Speakers department books more than 1,000 engagements annually for a wide range of speaker clients, whose work focuses on business, cultural commentary, thought leaders, print and broadcast media, technology, wellness and inspiration, sports, and the arts and entertainment. Notables on the roster include former New Zealand Prime Minister Jacinda Ardern; sports commentator and businessman Gary Neville; football manager José Mourinho; Academy Award winner Nicole Kidman; former director of market development and spokesperson for Facebook Randi Zuckerberg; Emmy-winning Ted Lasso star Hannah Waddingham; musician Nile Rodgers; former Burberry CEO and Apple executive Angela Ahrendts; Emmy, BAFTA, and Tony Award-winning entertainer James Corden; actor and director Stanley Tucci; and Black Mirror creator Charlie Brooker, to name just a few.

In a statement on Baxter’s appointment, Peter Jacobs, Head of CAA Speakers, said, “Rachel’s exceptional track record in securing high-profile speaking engagements and connecting talent with the right audiences makes her a great fit. Her expertise and deep relationships in the industry will be a tremendous asset to our clients as we continue to grow CAA Speakers’ efforts in the international marketplace.”