Save 50% on the mascara Jennifer Lopez uses for ‘the most important part’ of her beauty routine

This low price just might have shoppers’ jaws on the floor.

At Sephora’s Savings Event, Jennifer Lopez’s go-to It Cosmetics Superhero Mascara ($28 $14) is a whopping 50% off — but just for today.

The multi-hyphenate swiped some on while spilling the secrets to her signature look in a Vogue video last year, calling it the “most important part” of her routine.

It Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara

Sephora Jennifer Lopez included It Cosmetics’ mascara in her Vogue “Beauty Secrets” breakdown in 2023. jlo/instagram

Sephora shoppers are also incorporating the volumizing formula into their own beauty rituals, as it’s racked up 1,700 reviews and a nearly 4-star rating.

“I’ve finally found my go-to mascara after decades of searching,” one wrote. “It doesn’t smudge (my biggest issue with mascaras), nicely separates the lashes, maintains the curl, and creates great volume and length.”

A second added that “everyone always asks if I’m wearing falsies,” while a third raved, “I don’t have to do multiple coats to get that effect.”

If you prefer waterproof formulas, It Cosmetics Volumizing Waterproof Mascara ($28 $14) is also deeply discounted today.

In addition to the mascara, Sephora’s Savings Event — which serves up fresh deals each day — is also offering 50% off the cult-favorite Mini Urban Decay Naked Palette ($25 $18), several shades of the KVD Beauty Tattoo Pencil Waterproof Gel Eyeliner ($23 $12) and Murad Retinol Youth Renewal Night Cream ($89 $45).

Just be sure to shop fast if you plan to snap up some beauty loot for less. (And for more deals, check out our guide to Nordstrom’s ongoing Spring Sale.)