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Celebrities can get their hands on practically any beauty product under the sun, from skincare made with scorpion venom to a 24-karat gold lip mask.
But despite the many treatments they’ve tried, even A-listers can’t resist the draw of something a little easier on the wallet.
Drugstore finds have popped up in more places than you’d think, from Kim Kardashian’s beauty bag to Bethenny Frankel’s famed TikTok tests.
Read on to shop a selection of top under-$25 beauty products, including everything from the salve Beyoncé swears by to Martha Stewart’s glow-giving lotion.
Click to jump to a section: Makeup | Skincare | Hair
Makeup
E.l.f. Hydrating Camo Concealer
Target
Bethenny Frankel’s extensive beauty arsenal includes this $7 concealer, which she once said her TikTok followers would “freak out” over.
“Run don’t walk… if you want glowy skin, this tip is for you,” she wrote.
Wet n Wild Breakup Proof Liquid Eyeliner
Target
Wondering what the GOAT of gymnastics uses to get her game face on? Simone Biles whipped out this under-$6 eyeliner in a “GRWM” video before the Olympic finals.
Physicians Formula Butter Bronzer
Target
Sofia Richie’s quiet luxury wardrobe has a hefty price tag — but her go-to bronzer costs just $17.
“I love this Butter Bronzer,” she raved while re-creating her wedding look for a TikTok in 2023. (She’s been using the drugstore staple since at least 2019, when she told Vogue it was “from Rite Aid.”)
CoverGirl Exhibitionist Lipstick in Hot
CoverGirl
While Taylor Swift’s shifted her style with each album era, she’s hardly abandoned that “red lip classic thing” over the years. The former CoverGirl partner’s favorite hues include this bold, budget-friendly shade, which she praised to Redbook in 2012 when it was part of the Lip Perfection line.
Wet n Wild MegaGlo Makeup Stick
Target
Olivia Culpo tried out this highlight stick in an Amazon livestream before her buzzy wedding, commenting that it costs less than her usual Starbucks order.
Dr. Hauschka Lip Balm
Dr. Hauschka
Jennifer Aniston never misses an opportunity to rave about this under-$17 lip balm; she’s name-dropped it in several interviews over the years, telling the Cut it was her “favorite” in 2013 and revealing to Glamour in 2019 that it was one of three products she’d take to a deserted island.
Maybelline SuperStay Matte Ink Liquid Lipstick
Ulta
While self-proclaimed “accidental beauty influencer” Bethenny Frankel has reviewed a bevy of beauty products, she ranked this lipstick among ones she’s “stayed loyal to” over the years.
“They’re wonderful … they’re creamy, they’re pretty,” she said of the under-$15 buy in an Instagram video. “They’re as good as expensive, like not even a discussion.”
L’Oréal Paris Voluminous Carbon Black Mascara
L'Oréal
From runway models to reality stars, Hollywood is hooked on this volumizing formula. Kim Kardashian once name-dropped it on her now-defunct blog, per Bravo, while Brooklyn Decker told Page Six Style, “I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.”
Laneige Lip Sleeping Mask
Laneige
Stars are hardly sleeping on this Laneige sleeping mask. The Korean skincare and makeup brand’s balm is beloved by Page Six editors and plenty of famous folks — including Kendall Jenner, Kate Hudson, Brooke Shields and Kaia Gerber.
“It’s really shiny and pretty when you put it on,” Jenner once told British Vogue of the hydrating potion, which she doesn’t just save for nighttime. “I love having this on me just to put a little shine on.”
Essence Hello, Good Stuff! Glow Serum Primer
Ulta
Start your makeup look off on a budget-friendly note with this gel primer, another of Frankel’s favorites thanks to its “nice gel texture” and “beautiful” smell.
“It feels really soft to the skin, it does not feel like a cheap primer…I love it,” she once raved on Instagram.
L’Oréal Paris True Match Lumi Glotion
L'Oréal
Wondering what “good things” Martha Stewart keeps in her beauty bag? While she’s used plenty of products from pricier brands like Clé de Peau Beauté, her history-making Sports Illustrated Swimsuit cover look included this under-$20 drugstore find.
“I use it every day on her,” her makeup artist Daisy Foye told People. “I go through a tube every week. It’s how she gets that dewy look, like she just got a facial. I’m obsessed with it.”
E.l.f. Cosmetics Halo Glow Beauty Wand Blush
Elf
E.l.f. Cosmetics’ beauty wands are designed for easy application — and they’re easy on the wallet to boot. Frankel included the brand’s blush in an Instagram video highlighting products she finds “affordable, really fresh and beautiful for summer.”
She’s far from the only star using E.l.f., as Jennifer Coolidge starred in the brand’s 2023 Super Bowl ad months before collaborating on a lip line.
Essie Nail Polish in Ballet Slippers
Essie
Essie’s had more than just a brush with fame over the years. After all, when it comes to picking polish, countless stars are brushing on shades from the drugstore brand — including this color, a reported favorite of the late Queen Elizabeth II’s.
L’Oréal Paris Infallible Matte Resistance Liquid Lipstick
L'Orèal Paris
Keeping up with Kendall Jenner’s makeup routine? After swiping on L’Oréal for red carpet events like the 2023 Met Gala, she became a face of the brand in July 2023.
She cited this product as a favorite in an interview with Harper’s Bazaar, saying, “It’s a liquid lipstick, and it’s so easy to wear, never smudges, and feels super hydrating — I love it.”
Smith’s Rosebud Salve
Sephora
When it comes to under-$10 beauty finds, this salve is on fire. Alicia Keys and Beyoncé are both fans of the moisturizing formula, which the “Halo” singer once told Allure she uses for “everything.”
“I wear it with my lipstick,” she explained in 2011. “I did this trick last summer, when I was on vacation: I used it to prime my lashes before curling. It was like a natural mascara. It made the lashes hold the curl and look shiny. I use it for everything!”
Maybelline Instant Age Rewind Eraser Concealer
Mabelline
Bethenny Frankel doesn’t conceal her feelings about her favorite (and least favorite) products, and this concealer’s no exception.
“It’s really good,” she said in a video spotlighting products that’ve earned places in the “very coveted real estate” of her beauty collection.
Kiss Impress Press-On Falsies Eyelashes
Kiss
Want to kiss pricey lashes goodbye? Rihanna’s makeup artist, Priscilla Ono, told us she turns to Kiss’ offerings for red carpet-ready looks, while Lizzo sported the brand’s Lash Couture lashes at the 2021 Grammys.
Anastasia Beverly Hills Brow Wiz Eyebrow Pencil
Ulta
Founder Anastasia Soare has worked her magic on Kim Kardashian, Oprah Winfrey, Michelle Obama and Jennifer Lopez, to name but a few. And while you might not be able to snag an appointment with the brow whiz herself, why not give her brand’s hero product a try?
Beautyblender Makeup Sponge
Beauty Blender
When it comes to makeup sponges, this one just might be Hollywood’s main squeeze. Meghan Markle’s “Suits” makeup artist, Lydia Sellers, once told Today it’s the “perfect tool to sheer out foundation,” while Kylie Richards called it an “absolute game changer” in an interview with Page Six Style.
“I say this all the time, but I DO NOT KNOW what we did before the Beautyblender,” the Bravoleb raved. “This has completely changed the makeup game for the better. It’s perfect for blending concealer, foundation and even some of those pesky mistakes — but most importantly, it keeps my hands clean from all the products I’m using.”
Sol by Jergens Deeper by the Drop Serum
Sol by Jergens/Amazon
When Kourtney Kardashian’s Poosh dropped its 2022 Summer Mailer, these tanning drops made the cut — and also landed a spot on our roundup of celeb-loved self-tanners. The lightweight formula is made to mix with moisturizer and can be customized to create a variety of tones.
Maybelline The Falsies Surreal Mascara
Mabelline
Oprah’s longtime makeup artist, Derrick Rutledge, broke down his beauty favorites for Oprah Daily in 2023, including this under-$15 mascara.
“I love a good drugstore mascara find; I open a new tube for every client, and this brush actually hits every lash,” he said.
Burt’s Bees Beeswax Lip Balm
Burt's Bees
Plenty of stars are buzzing about Burt’s Bee lip balm, making it one of the most celebrity-loved pout products out there. Lily Collins, Priyanka Chopra and Margot Robbie have all name-dropped the stuff, while former “Bachelor” star Zach Shallcross told us it “never left” his pocket when he was on the ABC dating show.
Skincare
Olay Cleansing Melts Daily Facial Cleanser
Target
Plenty of Olympians get competition-ready with this foaming face wash; track star Sha’Carri Richardson partnered with the brand ahead of the Paris Olympics, as did rock climber Natalia Grossman.
“I love how easy they are to use, and they just like lather and make your face feel really soft,” the latter athlete told Page Six Style.
Cosrx Advanced Snail 96 Mucin Power Essence
Cosrx
Stars have hopped on the snail mucin skincare trend at anything but a snail’s pace. Kyle Richards and Emily Ratajkowski have included this budget-friendly favorite in Amazon Lives and Instagram Stories, respectively, while Alex Cooper used it to get ready for her wedding.
And Ariana Madix loves the stuff so much, she steals it from her boyfriend; the star told the Strategist she’s “addicted to the formula,” raving, “It feels really nice …this stuff really sinks into my skin and keeps me moisturized.”
Esarora Ice Roller
Esarora/Amazon
This under-$20 skincare tool’s gotten the opposite of an icy reception. Deliah Belle Hamlin told us it’s “one of the best things to exist,” raving that it “completely de-puffs my face while contouring it at the same time.”
And Sydney Sweeney’s used it both on- and off-screen, telling Glamour, “every morning now, when I go to set or when I wake up, I ice-roll my face.”
Aquaphor Healing Ointment
Aquaphor
What do Billie Eilish and Beyoncé have in common (other than their pop-star status, that is)? Both swear by Aquaphor’s moisturizing balms, with Eilish telling Vogue she has a tube “with [her] at all times, 24/7.”
The “Renaissance” singer, meanwhile, once told Elle she slathers Aquaphor over her face before bed.
Neutrogena Night Calming Makeup Remover Wipes
Neutrogena
When it comes time to melt off makeup, even Kim Kardashian loves a good drugstore buy. The star had these peeking out of her beauty bag in an Instagram Story in 2022, and previously name-dropped the brand’s original Makeup Remover Wipes in a 2015 Into the Gloss interview.
“They take everything off but really gently,” she raved.
Mario Badescu Facial Spray with Aloe, Cucumber and Green Tea
Mario Badescu
Kendall Jenner may not be an expert at cutting cucumbers, but she still appreciates the vegetable’s skincare benefits. The star spritzed on some of this cooling face mist — which also comes from one of Martha Stewart’s longtime favorite brands — in a Vogue video.
Selena Gomez also keeps the face formula on hand, as she reached for the Aloe, Herbs and Rosewater version in a TikTok showcasing her pre-flight morning routine.
Avène Thermal Spring Water
Avené/Dermstore
This French drugstore brand costs much less than a flight to Paris. Irina Shayk used its signature spray — which is designed to “soothe, soften and calm” — in a Vogue video, while Spencer Pratt is such a fan he once said he uses it about “five times a day,” per Refinery29.
Kendall Jenner, meanwhile, prefers the brand’s Cicalfate+ Restorative Lip Cream, as she once told Allure.
Bioderma Sensibio H20 Micellar Water
Bioderma/Amazon
With famous fans including Victoria Beckham, Khloé Kardashian Tracee Ellis Ross and Drew Barrymore, this makeup-removing formula tops our roundup of the best skincare products according to celebrities.
Cetaphil Daily Facial Cleanser
Cetaphil/Amazon
Julianne Moore and Gigi Hadid have both voiced their love for Cetaphil cleanser, and the drugstore beauty brand even had a moment at the Met Gala, as Cara Delevingne prepped for the 2023 fête with the Hydrating Foaming Cream Cleanser.
“Whenever I’m working a lot, or I’m wearing a lot of makeup, or I’m coming from a shoot, I use Cetaphil because I just feel like it really cleans my skin,” Gigi Hadid raved in a 2021 Vogue video.
Weleda Skin Food
Weleda
This multi-purpose moisturizing cream is a go-to for Ashley Graham, who once told Into the Gloss, “that s—t is like crack.”
Honest Beauty Magic Balm
Honest Beauty
Jessica Alba’s Honest Beauty brand had a place at Meghan Markle and Prince Harry’s wedding, thanks to this multitasking balm (which also appears on our roundup of the most royal-loved beauty products).
“I tapped Honest Beauty Magic Balm onto her cheeks to give them a little bounce; since it’s glossy it really pumps up the highlight in photos,” Markle’s makeup artist, Daniel Martin, said in a Harper’s Bazaar interview about the big day.
Palmer’s Coconut Oil Body Lotion
Palmer's
You won’t need a private jet ticket to purchase the body lotion Bethenny Frankel describes as like a “vacation.”
“It is so rich,” she raved in one of her famed Instagram beauty reviews. “It is as good as any expensive lotion.”
Bioré Deep Cleansing Pore Strips
Bioré
You won’t need to pour much cash into your skincare routine to pick up these pore strips, a favorite of Chrissy Teigen’s.
“I pretty much live at the drugstore,” she once told E!, citing these as a staple.
Cetaphil Daily Hydrating Moisturizer
Cetaphil
Even Rihanna’s makeup artist buys beauty products from the drugstore. Priscilla Ono, one of the Bad Gal’s go-to glam team members, called Cetaphil moisturizer “incredible” in an interview with Page Six Style.
“People would be surprised that a lot of [the skincare I use] is drugstore brand, and I think skincare is such an important factor when it comes to makeup — especially red carpets, just because your skin has to be on point,” she added.
Hair
L’Oréal Paris Magic Root Cover Up Spray
L'Oréal Paris
Bethenny Frankel’s pre-date ritual includes a spritz of this temporary root-concealing spray, which she called her “secret weapon” in a sponsored Instagram video.
L’Oréal Paris Elnett Satin Strong Hairspray
L'Orèal Paris
Kate Middleton’s hairstylist, Amanda Cook Tucker, once posted — then deleted — a photo of the products she packed for a royal trip, including this extra-strong spray.
Unite Hair 7Seconds Detangler Leave-In Conditioner
Unite/Amazon
“Who Says” Selena Gomez doesn’t love a good drugstore beauty buy? The star spritzed on the full-size version of the spray – also available as a mini — in a TikTok video highlighting her morning routine in 2022.
Kim Kardashian and North West are also fans of the formula, which they included in a recent TikTok of their own.
Wet Brush Pro Flex
Wet Brush/Amazon
Jennifer Aniston swiped this detangling tool through her tresses in an Instagram video.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
