Manchester United set to hire new chief communications officer who worked with Omar Berrada

Manchester United will make changes to their communications department as the staff shake-up continues at Old Trafford.

According to the Daily Mail, Toby Craig is set to become United’s new chief communications officer.

Craig, who previously worked at Chelsea and Man City, has worked with incoming chief executive Omar Berrada at the Etihad Stadium where he was director of corporate affairs. He would later join Chelsea as director of communications and public affairs.

Ellie Norman is being replaced. She arrived at United in 2022 following a decision to leave Formula One, where she had similar responsibilities.

Norman was tasked with marketing, brand, content and fan engagement. However, Craig is likely to focus on communications and public affairs.

Mike Keegan reports: “Ratcliffe and INEOS are attempting to turn United’s workforce into a lean, high-performing operation. As part of the process they have made it compulsory for staff to work from the club’s offices in Manchester or London rather than from home. An email sent to workers last week offered early payment of an annual bonus should they not wish to return to the office and instead resign by Thursday.”

The report adds that Craig will start his role at United on Wednesday.

Ineos are expected to add recruits who are deemed the best in class.

No pressure, Toby!

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